Take a look at what you’re doing today to get a hold of your customers and friends. Is there anything that you’re doing right now that you hadn’t thought of doing a month ago? (Perfect example – FaceTime) How about two? What about a year ago? How much has the way you communicate changed in the last 15 years? I know the answer – a lot. Things keep changing and eventually, there will be some avenues of communication that will be in a museum somewhere one day. Here are five communication trends I am starting to see.
- Social Media – Probably the biggest trend in past years is the growth of social media as not only a platform to communicating with friends, but also as a way to reach customers. It’s being used for everything right now – advertising, customer service, and marketing. It’s taking away the need to send an email to your cousin or to pick up the phone and call a local business to get an answer or help. You just send out a tweet and hopefully) the business will respond promptly.
- Decline of Emails – Currently, the use of emails as the preferred medium in an office is on the decline, despite the availability of emails through the mobile technology. The reason for this could be related to a couple of things: more companies are adopting IM technologies that provide a quicker means of response and idea sharing, or it could be because companies are encouraging social media relationships with customers.
- Travel is stressful and expensive, and companies are cutting down on expenses. To keep the flow of business, there’s an increase in use of conference calls to get employees together, and saving the air travel dollars for special reasons.
- Less Tech-Speak – I’ve found that more places and people are coming down to their customer and client levels when it comes to sales. Speaking above your customers head doesn’t mean that you’re going to get that client. What’s probably truer is that you’re going to confuse them, and if they are confused, they won’t want your services. More companies are trending to speak on a level the customer can understand.
- Decline of Automated Systems – While there are still plenty of these out in the world, I’ve noticed a slow decline of auto mated systems in the past six months. More customer service lines are opting to use the automated system to gather an account number and name, and then patching you into a live person. In fact, a few have even done away with the auto operator on the whole. I hope this is a trend that continues.
There are a ton of other communication trends happening out there. What have trends have you been noticing and embracing in your own communication?