Extra Preparation

Last week, Seth Godin wrote
a blog
about how to prepare for the fall back of the 2%. A really
interesting post that basically says you can make something as easy as pie, but
there's still going to be a group who doesn't quite get it.

When it comes to conference calls, you can use a registration
page to prepare for the 2%. Creating a registration page will create a link for
you to send out. It will direct them to a sign up page that will gather
information and allow them to register for the call. It will save their name,
company, and email so that you'll know who to expect.

The registration page can also set up reminders to go out
for your participants so that you can make sure each person received a notice
that they signed up for the conference. Someone will always forget that they are
supposed to be on the call, so having a reminder system in place is always a
good idea.

For after the conference, the registration page not only
stores who signed up for the conference but also takes a log of which of those
people showed up.  This allows you the ability for the all important
follow up. If the conference is a mandatory call for employees or business
partners you have record of attendance so you can schedule a make up date. You
also have a record of contact information to follow up with those who did not

There is nothing you can do to "fix" the 2% but
you can put something in place, even in a conference situation, where you can
have that extra help.

How do you prepare for the 2%?