Your conference call has been planned, executed, and now you’re sitting back, enjoying the endorphins that are flowing through your system after a successful presentation. It was successful, right? You think it was because you managed not to forget what you were talking about or get derailed, but did you remember to ask what participants thought? Here are five easy steps for asking for feedback and what to do once you get it.
1.) Ask for feedback. If you’re not providing the channels for your attendees to give you feed back, you’re not going to get any. Make it easier on them by polling them throughout the web conference, providing an email to send feedback to, or encourage them to use social media by liking your company page on Facebook or a hashtag on Twitter.
2.) Respond to the feedback. Nothing sucks worse than feeling like you’re not heard. When you get feedback from someone, respond to them, thank them, or ask for more information. The more you know about how they developed an opinion, and compare it to your other feedback, the better you’re going to know what works and what doesn’t.
3.) Implement the suggestions. This is important especially when you have a repeat conference with repeat clients. What is the point of asking for feedback if you’re not going to make changes based on what your clients feel? Meet with the other conference organizers and see what the participants said and how you can make the changes – if you can at all. There will be some changes you can’t make, but you should evaluate all the suggestions.
4.) Invite the clients who gave you feedback to another conference. Once you’ve evaluated the changes you can make and implemented them, invite the people who had feedback to a session for free. Let them see how you took the suggestions they made and implemented it into further conferences.
5.) Follow up with the participants. Once the conference has ended, don’t be shy to send them an email and ask them how you did. If they have more suggestions, they’ll let you know.
The most important thing to remember is that you can ask for feedback all day long, but unless you do something about what you’re given, it’s empty question. What’s your preferred way to ask for feedback and how are you responding?