I came across a short post on the SAMBA blog. It's so short I'll put it here in full:
What if you only had one customer?
How closely would you listen to them?
How fast would you respond to them?
Would they be satisfied? Happy? Thrilled?
How special would they feel?
Would they recommend you?
My first reaction was this one customer would be the most important person in my world. They would have to be – which I think is SAMBA's point. So what about all of your customers… if you asked these questions about them individually, what would the answers be like?
In most cases, it's probably impossible to engineer your business to run and respond as if each customer was your only customer. However, what can you do to make each customer feel like they are the only one?
I don't know about you, but I enjoy reading stories about companies doing innovative and creative things to impress or endear their customers. Southwest Airlines has always done some crazy – and great – things for their customers.) So what are your stories? How do you "go above and beyond"? Put them in the comments section.
Can't wait to read 'em!
Posted by George Page, Communication Specialist