Multiply and Diversify

How many times on the phone or face-to-face have you ever said, "Let me check with them and see what they say. I’ll let you know."? If you’re like most of us, you’ve probably said it a lot. Meetings, impromptu get-togethers, and random run-ins suffer the most from not having the right people at hand when you need them. On a conference call, you may still encounter this problem, but it becomes a very minor inconvenience.

Conference calls have a feature called "outdialing" that allows you to bring anyone you like into the conference. They don’t have to have the conference call-in codes, or even the dial-in number. All they have to do is pick up the phone when you call.

Here’s an example on using outdialing in a conference call. Let’s say you are on the line with your CFO and VP of Operations and the discussion turns to cutting shipping costs. Questions that arise include, how many boxes are left over each shipment, are there enough different size choices, and how much would custom sizes cost? Normally, you would write down these questions and get back to everyone later when you knew the answers.

Remember you’re on a conference call so things are different. First of all, you need answers about your box usage. You outdial your Shipping department manager and bring him into the call. He answers your two questions, as well as the three others that follow afterwards. With the manager still on the conference call, you outdial your box vendor. The vendor can give you different sizes – even the particular sizes that the Shipping manager speaks up with – and the costs satisfy your CFO, who also is able to get a bulk discount right then and there.

Normally – without conference calls or outdialing — this example would take at least a hour to accomplish, but more probably a day and many back-and-forth calls. Discover the efficiency that outdialing can bring to your business. Next time your are on a phone call and need to "check something," hang up and get everyone involved into a conference call.

Now you have to figure out what to do with all the time you’ve just freed up.

Posted by George Page, Communication Specialist