Promote that Conference Call!

If a tree falls in the woods, but there’s no one around… no wait, if an conference call is held, but no participants have dialed-in, does it still make a sound?  You can’t have a conference without people, and even a slick, well-planned webinar is can become a failure if only a handful of participants join in.  So getting the word out to clients, potential customers, investors, and even employees is an important part of hosting an conference call.

With that in mind, I’d like to present three of the eight simple, low-cost tips about promoting meetings from The Forum Effect

Number 2 of 8 – “Add a conference promotional message to the outgoing e-mail signature line for all of employees.”  This tip is very simple, clever, and free.  Think about how many emails leave your company on any given day, and that’s not even counting the ones that get forwarded.  Your message (with a link to a registration page) could be seen by a huge amount of people in a short amount of time.

Number 3 of 8 – “Offer free advance webinars on topics that will be featured at the conference to ‘tease’ the conference.”  There are actually two reasons this is a good idea.  The first is to generate interest and build hype.  The second is it lets all those participants get acquainted with dialing-in and participating in a webinar.  It also gives your team a chance to have a dry run of sorts to work out any problems before the big show.

Number 5 of 8 – “…Answer potential attendees’ two most important questions: What’s in it for me? Why should I come to your event?”  These are two very important, yet often overlooked questions.  Their answers should be put in pretty much every place you mention your webinar.  And it’s not just for conferences or events, answer these questions everywhere in your company: “Why should I… buy that product, visit that store, care about the TPS report?”