I recently had a chance to catch an interview that Michael Hyatt conducted with Scott Schwertly, who launched the presentation company Ethos3. His new book, How to Become a Presentation God, is available also. The interview showed off some of the great points from Scott’s book, but there was one that stood out the most to me.
Great content begins with respect.
Scott narrows down the point to remind us how important it is to be clear and concise with your messages. You only have about seven seconds to make a first impressions and it’s important to come out and get the audience’s attention. It’s a simple message that I and other presentation writers have addressed many times. You have to be the audience’s superman, you have to come out and get their attention right away, otherwise everyone is simply going to tune you out.
Scott is absolutely right. You have to respect your content and by doing that – you’re also respecting your audience. They have come to see your presentation and already have expectations. There is no need to explain that you are there to talk about “Subject A” when the first slide of your presentation clearly states that.
The audience understands what they hope to gain with a particular subject and when you take the stage or get on the conference, your goal should be to help them get every second worth of their time.
It’s not just about respecting your content – you do this because it’s respect for your audience too.
The rest of the interview is great and you can check it out over at Michael Hyatt’s blog. Check out the Ethos3 presentation blog too, it always makes me laugh. Thanks for the interview Michael and the great info Scott.