President Kennedy’s words are burned into our minds and immortalized for time untold. Behind the man and his message was Ted Sorensen, JFK’s advisor and speechwriter. In Sorenson’s new book, he gives his perspective of the events of that presidency, as well as some basic rules he followed to make Kennedy’s speeches so memorial. Carmine Gallo, Businessweek.com contributor, chose a few basic tips to sharefrom Sorensen’s book. It doesn’t matter if you are giving a keynote address, speaking in a small conference call, or expressing yourself in a letter, these rules can help your message go out clear and powerful.
- Don’t take a minute to say what you could say in a few words. Maybe even before they realize it, your audience could get bored and distracted as they figure out you have been taking too long to make your point.
- Use words that describe specifically what you want to say. Don’t resort to catch-phrases or clichés when a single or a few perfect words will suffice.
- Organize your content in a simple, orderly fashion and clue your audience in at the beginning. Start with the theme or purpose of the meeting and how many major parts they should expect. Then verbally guide them as you go along. “Our third point of Organized Speeches deals with clarity.”
- Never forget the most important part of your speech is the ideas you are conveying. It doesn’t matter how good it looks in a PowerPoint or how technologically advanced you’re A/V equipment is, if you have a banal message, you will have a banal presentation.
These are just a few of the tips Gallo wrote about. Visit his article for more or go to the source in Ted Sorensen’s book. Regardless, embrace these ideas and make your presentations shine. Your audience will thank you.