Survey Finds Companies Not Getting the Most Out of Conferencing

IT global solutions and services provider Dimension Data announced the results of a wide spread survey of IT leaders across the US on their unified communications strategies. The study found that while many businesses in the United States have implemented strategies like conference calls and web conferencing, not every is utilizing them to the best advantage. Many companies who are trying to make the switch from travel to conferencing to get their business done, have no long term plan for adoption.

Here are some of the stats:

89% of organizations have employees that work from home but 74% of conferencing solutions are offered “in-house”, leaving many telecommuters with no way to collaborate with those in the office.

While 70% of the organizations studied report having video conference capabilities, 70% of business leaders still travel at least once a month.

Mitchell Hershkowitz, National Practice Director of Dimension Data says, “Successfully implementing unified communications within an organization requires more than technology. Developing a roadmap and strategic plan is essential to demonstrating how the technology aligns to corporate goals and creating a clear plan and requirements that translate to enabling business groups and end users.”

The tragic part of being a new user to conferencing or other systems is that you may not always know when the “right time” is to initiate a conference call with another party. It’s often seen as “easier” to travel to a face to face meeting, which defeats the purpose of trying to implement this kind of strategy. If using a conference service is all about saving money and being more efficient, why are some continuing to do things the “old-fashioned” way?

They just don’t understand the savings potential. A lot of people can wrap their mind around why conference systems are important, but they can’t see how their bottom line going to be affected. Show them in hard number exactly how much it costs, on average, to travel for business meetings, and how much the average conference call will cost them.

No clue how to use a service. When you’ve never been exposed to something like conference calling or something other than the standard “old-fashioned” means of communication, it’s overwhelming to just be expected to change. Be sure you give your people detailed information about how to use the service, who the new provider is, and how to get ahold of someone at customer service if they have questions.

If you’ve recently introduced a new conferencing strategy to your team but find yourself frustrated as to why they aren’t using it more, it could be because they simply don’t understand how it works, or why they should. Send out an email letting them know you’re available for questions and anything you can’t answer, you’ll get from the service provider. How did you give your team the heads up when implementing a unified communications strategy?