Let’s get ready to rumble. Today, in a move that reminded me of doing dishes for a month if my brother helped me take down the evil Empire of Dad in a game of Risk, Nokia and Yahoo announced an alliance that they hope will change the way the user experiences their networks. The long and short of it is that Nokia will power Yahoo!’s map services and Yahoo! will help Nokia power their Mail and Chat services. Carol Bartz, chief executive of Yahoo! says this deal could be a “winning combination” but I think she might be about 10 years too late.
Without coming out and saying it, the merger hopes to offer some competition to Google and Apple both of which are dominating the web search and mobile phone markets. Sure, it’s a good idea to throw your hat in the ring, but if you’re throwing down the floppy straw while the people are fighting in trendy fedoras, you might rethink your steps. Let’s run down some of the pros and cons of this alliance:
Pro: Nokia broke the mold on the smart phone in 1996 – so you have to believe that if they can get a piece of the pie, they’ll make it the best darn piece of pie ever tasted. Nokia remains the largest mobile phone maker in the world with Apple at #3, behind Samsung.
Con: You can have my iPhone back when you pry it out of my cold dead fingers – even with the unreliable network. Apple provided me something that was easy to use and did everything (and more) I could imagine my phone doing. Why would I change?
Pro: A lot of people never made a transition fully to GMail. I have GMail, but I prefer using my Yahoo! address. Why? I’ve had my Yahoo! account forever and the hassle of telling everyone “Hey I’m at this email account now” was just annoying. So I stuck with Yahoo! Mail – I’m sure a lot of people have – I’d be tempted to see a phone that made my personal email easier to manage.
Con: Yahoo! and Nokia are so far behind the game, there’s a chance that they will never catch up. Nokia didn’t release a phone for 2 years – the 1680 classic in 2008 and didn’t release the 1800 until 2010. Anyone can tell you that disappearing for two years will not make you an industry leader.
I think that while as exciting as Yahoo! and Nokia are, and despite my “root for the underdog” nature, Apple and Google are too far ahead of Yahoo! and Nokia in “techie popularity”. Is Yahoo! being pulled into the middle of a nastier battle? Maybe Yahoo! and Nokia will get lucky and Apple and Google will tear each other to shreds. Plus, if memory serves, my brother always took advantage of me when we made deals to take down our dad, so it usually backfired in his face when I refused to do the dishes. What do you think? Does the alliance of Yahoo! and Nokia stand a chance?