A UK study reveals that the average attention span on a conference call is 23 minutes. After 23 minutes on a conference call, the participants on your call start to tune out and do other things. This is the part where they start checking their email, sending text messages, or playing Angry Birds. In fact, some people in the study admitted to falling asleep all together. When it comes to a face to face meeting, the attention span is increased to 35 minutes.
Whether you use conference calling services to have meetings, or you are still doing things in the traditional face to face way, this study is important to you and if you take nothing else away you should take away this – you have to get to the point. Here are three quick tips that you can apply to your next meeting so that you can say what you need to say while most people are going to be paying attention.
- Keep it short and sweet. A long drawn out introduction is only going to eat into the time that you have to keep everyone’s full attention. Instead of planning on a long introduction about the conference topic, send out an agenda ahead of time so that everyone already has a heads up. This way you can get right into the content.
- Use less time than you need. According to the study you have 23 minutes to say everything you need to say. When it comes time to actually plan out your conference, give yourself a little less time than what you actually have. This way, if you run over, you won’t be extending the time too much. It’s always better to end a little early, rather than ending very late.
- Wandering minds will wander. No matter what you do to keep the attention of the group, there will still be people who are going to tune you out. Unfortunately, there isn’t anything you can do about the Angry Bird addicts. Reach who you can because you’ll drive yourself crazy if you try to make a point to those who aren’t paying attention.
When you only have 20-30 minutes to make an impression that is going to stay in someone’s mind, you have to do what you can with the time allowed. Send out an agenda, plan for less time than you have, and remember that those who are going to be distracted will do so – and there is little you can do about it. What are you doing to stay within in the 23 minute time limit on your conference calls?