Few things are as powerful or as simple as saying thank you. Looking someone in the eye, a genuine smile, a firm handshake; each has meaning beyond words. They touch people. They communicate sincerity and integrity. They earn trust and respect. These are powerful tools and are opportunities easily missed.
Letter writing is a dying art. The need to write letters is fading quickly, overtaken by the speed and efficiency of email, cell phones, and the fast-paced lifestyle. There just isn’t time in the day to sit down and compose a long, detailed essay like long ago. We used to tell the details of our lives, our innermost thoughts and experiences, in our letters. Now it just takes too long. There just isn’t time.
It isn’t necessary to write these long letters anymore. We should, however, make the time for quick notes. Keeping a stock of blank cards on hand is a great way to “knock off” a quick thank you when dealing with a customer or a business acquaintance. Do you remember the last time you received a thank you card or note from anyone? If you’ve gotten one, I’ll bet you remember it. If not, then you know how rare it is. It’s a powerful moment when somebody opens their mail to see you took the time to sit down, right a note, stamp it, and drop it in the mail. Your contact with that person just became so much more than average. Your ability to be remembered has increased dramatically. You touched them and made them feel appreciated. This quiet gesture is powerful.
The greatest communicators know the effect of letter writing, especially of the thank you. Former President Ronald Reagan was a great believer in the letter. He spent many of his quiet moments composing thoughtful letters to friends, loved ones, and politicians from both sides of the aisle. He knew the letter could accomplish great things and do it in a personal and one -on-one way. All you need is a thank you note and you can accomplish the same thing with great results. So little effort. So much reward.