When I was a little kid, we always had very traditional Christmas celebrations. Our tree went up the day after Thanksgiving, we had Advent calendars (that ultimately left me and my brother fighting over tiny pieces of chocolate), left cookies and milk out for Santa, and even an apple for Rudolph at the back door. (That was my idea, because I didn’t think it was fair that Santa got food and the reindeer didn’t get anything — and they had to do all the heavy hauling).
I still remember the amazement when I’d come into the living room and the cookies were gone, the milk was drank, and (because my parents went ALL out) there were muddy feet prints behind the back door. Despite the fact that I no longer live with my parents, nor do I have children of my own, I continue certain traditions with my husband. There’s something infectious and exciting about the wonder of Christmas morning — it’s memorable and something that you carry around forever. My parents created an experience that I could not live without.
It made me wonder we are doing that for our customers. Can we create a sense of wonder so that everything we do is amazing? Santa only has to do that one night every year but we have to do it every day.
While you’re drinking eggnog, opening presents, and having lots (and lots) of food, consider this: What are you doing to make your customer experience magical?
Merry Christmas & Happy Holidays!