A teleconference is a great way for associations and nonprofits to get the word out to members across the country.
Think of topics that could merit a teleconference rather than a letter or e-mail. What do you get the most mail about? What do your members keep asking about? Are you launching a new initiative? Find something that will pique their interest and set up a teleconference on that subject.
There comes a time when you have to go beyond FAQs. A teleconference will allow membership in various places to connect with someone at headquarters. You cannot underestimate the value of such an interaction. You get to speak on something that they need to know and you don’t have to hope that every read the memo. Fielding questions from members lets you know what is on their minds and this could yield topics for future teleconferences.